Sony Bravia XR 65A90J 65" 4K Ultra HD Android Smart OLED TV

Sony Bravia XR 65A90J 65" 4K Ultra HD Android Smart OLED Alexa Compatible Google TV

World’s first cognitive intelligence TVOur BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. Revolutionary OLED pictures, as perceived by the human eye Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures. Turn any sound into a truly immersive experience Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony. Thousands of movies and shows, at the sound of your voice Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying "show me sci-fi adventure TV shows. Feel real life depth with ultimate blacks and our brightest ever OLED pictures Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights. A wide palette of naturally beautiful colours See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic. Recreating lost texture, the intelligent way Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock. Intelligent motion processing for fast-moving, blur-free scenes Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure action stays smooth, bright and clear. The screen is the speaker, sound perfectly matches action For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience. All your entertainment upscaled to 3D surround sound With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Best with Sony audio Paired with Sony audio equipment, our latest BRAVIA TVs bring you an immersive audio-visual experience with the outstanding XR picture and sound quality. Acoustic Center Sync When you connect a BRAVIA XR TV to a Sony soundbar, both the soundbar and TV become the centre speaker in your home cinema system. This enables sound to precisely match what’s on the screen for a truly immersive experience. Ready for 360 Spatial Sound Personalizer Tailor your Dolby Atmos experience in combination with SRS-NS7 and BRAVIA XR to enjoy 360 Spatial Sound. With selected Sony headphones, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately) Control all your devices with one smart remote All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.